Introduction

Learning from the past, to build the future. A message from Shivraj Goswami (aka shivrxj), Founder @Kytelabs

We are excited to bring our vision out of stealth and share it with the world. Kytelabs is building a full-stack incentive based growth infrastructure powered with effective anti-bot/sybil management solution.

Incentives or rewards aren't a new concept. Incentive programs have been means of "premium marketing" throughout the history, even dating back to centuries in the past which have been used significantly to boost engagement and retention and also drive down acquisition costs. With time such programs have evolved a lot and have seen a huge boost in its adoptation after the birth of the internet. Moreover, incentive programs have seen a high exploitation rate throughout the history due to its stimulus nature. There's a sharp rise in such exploitations as we get closer to the contemporary.

Back in 2020 when I discovered Web3 and started spending more time in the space, I realized that incentives are a pretty common thing in web3 as well. In fact, web3 industry is has rewards/incentives deeply rooted to its history and a lot of times the web3 space is also referred to as an "incentive driven industry" due to the high dominance of such incentive programs that lead most of its acquisition and engagement needs.

With sometime spent in web3, I understood that web3's fundamentals were based on "Community" , "Collaboration" & "Incentivization", so I began experimenting by using these fundamentals in the space to develop growth and marketing strategies for several early stage projects in 2021. Things turned out pretty great initially but over time I realized that their was no generation of "real growth", most incentivized strategies that were implementable in the market only gave an initial boost in the KPIs that were being chased but everything faded with end of incentives. I also realized how bad this industry suffers from so many "bad actors" who try to sweep away each and every incentive from legitimate users utilizing sophisticated and highly targeted sybil and bot attacks.

This sparked the fire in me to fix this complicated and unfair cycle revolving around incentives, users & bots. We have been working for our mission since 2022, after numerous re-iterations and experiments, with the inception of Kytelabs, we are glad to present you this litepaper.

Thank you for being here! Enjoy this litepaper as a small introduction to our big dreams, and do not hesitate to share your thoughts with us publicly and privately.