Catalysts

Experiences and events that brought us here. Also WHY?

1. During the past bull cycle, I was fortunate enough to get to work with so many wonderful builders and artists, experiment with them what a full incentive driven growth could look like. I have seen the amount of passion they have for their projects and how desperate they are to make it successful but it becomes impossible to achieve such a significant results without access to the right cost effective tools and with the dominance of bots & sybil.

2. Over the past year I had the pleasure of connecting with 100+ founders and builders, heard incredible ideas, but realized that they find it really hard to go past building the product, like getting traction, acquire users, revenue etc.

3. High cost: The CAC in web3 via token incentivization is estimated to be 4–7 times more than traditional methods. Cost of such mass scale incentivization programs go as high as multi-millions and even billions of dollars. Adding on to this, the expenses incurred from sybil attacks, pose a dual threat: they undermine the goal of decentralization and result in significant financial waste.